Business and discount card



F. W. SMITH Filed March 28, 1955 BUSINESS AND `DISCOUNT CARD April w, 1935.

mwxmoa@ @PAM SQW Patented Apr. 30, 1935 Y UNITED' STATES PATENT OFFICE BUSINESS AND DISCOUNT CARD Frank W. Smith, Buffalo, N. Y. Application March as, 1933, lserial No. 6635225 2 Claims. (cl. zia-413s) This invention relates to improvements in deadvertisng'matter thereon with the name of the vices `for use in trade and pertains particularly business man employing the same so that the to an improved means-for giving a discount to a card after being used may be kept by the cuscustomer on goods purchased. tomer as a business card. Upon the opposite side A5 Thev primary objectief the present invention is or back -of the card, as illustrated in Figure 2, 5

to provide a method involving an element of there are two columns, each of which is indichance, of giving customers of stores, garages, cated by the numeral 4, which are transversely service stations or other places of business an divided to form the areas 5 and these columns opportunity to obtain a refund upon a purchase. and the areas 5 are arranged to coincide with l Another object of the invention is to provide the columns and areas 2 3 upon the front face. l0 an improved card designed for use in carrying out In addition the areas upon the rear face of the this method, Which card is also adapted for use Card are eaCh DTOVded With a numeral Which iS as a, business Card one of a selected series, as for example, a series The invention will be best understood from a running from one to twenty. The numerals are l consideration of the following detailed descrip- 110i?, hOWBVeI, COIlSeClliVely arranged in the coll5 tion taken in connection with the accompanying umns, aS illustrated. drawing forming part of this specication, with In carrying out the method of using the cards the understanding, however, that the invention a customer of a business establishment is handed is not confined to any strict conformity with the one of the cards after his purchases have been showing of the drawing but may be changed or made and is told to' place any numeral selected 20 modied so long as such changes or modifications in the series from one to twenty in one of the mark no material departure from the salient areas 3 of one of the columns upon the front face features of the invention as expressed in the apof the card, care being taken that the customer pended claims. does not see the reverse face of the card. Should In the drawingz the customer select, lfor example, the numeral lil, 25

Figure 1 is a view in plan of the front face of this is placed in one of the areas 3 and if it a form of the card employed in. carrying out the is found upon turning the card over that the present method; corresponding area upon the under face of the Figure 2 is a view in plan of the back or recard contains the same numeral then the purverse side of the card; chase price of the goods bought by the customer 30 Figure 3 illustrates a method of securing a is returned or some other concession is made such, number of cards together in the form of a pad for example, as giving the customer back twenty, with only the front face of one card exposed at thirty or fty per cent of the price of the goods a time; purchased. As will be understood, of course, if

Figure 4 illustrates a modified form of card and the customer fails to place the numeral selected 35 method of handling the same whereby the numin an area corresponding with the area upon the ber carrying columns thereof may be kept covback face of the card containing the same numeral ered while the card is being marked by a custhen no refund is made. In either case whether tomer; a refund is made or not the customer retains the Figure 5 is a View in section taken upon the card which bears the dealers name and address 40 line 5--5 of Figure 4. and possibly advertising matter, as a business Referring now more particularly to the drawcard.

ing wherein like numerals of reference indicate In order that the cards may be conveniently corresponding parts throughout the several views, handled Without the possibility of the customer the numeral I indicates one form of card emseeing the numeral bearing faces thereof a num- 45 ployed in carrying out the present method of ber of the cards may be secured together in giving customers of a business establishment an the form of a pad as illustrated in Figure 3 with opportunity of obtaining the refund of the purthe top or blank faces exposed. The customer will chase price of an article. This card as shown, is then mark the selected numeral in the selected ruled off upon one face to provide the two colarea and then tear off the card in order to see 50 umns, each of which is indicated by the numeral the under face to determine whether or not the 2, which are in turn transversely divided to form right numeral and corresponding area has been the areas 3. These columns of areas are placed selected. upon the front face of the card and between the In Figure 4 a modified form of the invention columns the space may be utilized by printing is illustrated. In this form the card Which is in- 55 dicated by the numeral B is provided along each longitudinal edge with two parallel columns which are indicated by the numerals 1 and 8 and each of these columns is transversely ruled to provide the areas 9 and I0 respectively. The areas of the outer columns 'I are provided with the numerals and the inner columns are left -blank for the use of the customer. With each card is provided an envelope Il which is open at one end and which also has a central longitudinally extending Window I2. The card 6 is slipped into the open end of the envelope and the window l2 exposes only the inner columns 8 and the central portion of the card, the parts i3 of the envelope which border the window opening covering the numeral bearing columns 1. It Will thus be seen that when a customer is handed one of these cards in its envelope only the blank squares In in the columns 8 will be on view so that the selected numeral may be placed in a selected area without the customer knowing whether the adjacent area contains the same numeral or not. This is determined, as will be obvious, by drawing the card out of the envelope until the desired area is exposed. to View.

From the foregoing it will be readily seen that the cards herein described may be economically produced and may be made to perform the double function of a business card and means for giving a customer a discount upon purchases made.

In addition the cards may be distributed as an advertising medium for use'as a game in the same manner as that in which it may be employed for the transaction of a business deal.

Having thus described the invention, what is claimed iszl. An article comprising a card marked oi on one face to form two adjacent and complementary series of areas, and a carrier for the card having means arranged to completely cover one series of areas only when the card is placed therein, leaving the other series exposed to view.

' 2. Ari article comprising a card marked off on one face to form two adjacent and complementary series of areas, a case formed to receive the card and having an'open side, and a flange extending inwardly from and along said open side said flange being equal in Width with one series. of areas and normally covering the saidone seriesionly of said areas, the other series being exposedto view. -Y

FRANKVW. SMITH. 

